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Here at Effective we have more experience than most of what a difference the National Lottery can make, having worked with Camelot & their winners for ten years. In that time we’ve seen a lot of lives changed for the better and become convinced that our own big wins are just a couple of Lottery tickets away!


Friday, October 17th, 2014

We’re looking for talented PR professionals to strengthen the dynamic team at our award-winning Cardiff agency in account executive / account manager roles.

Thursday, October 16th, 2014

The Listicle – not a running injury or a garden weed, but a dictionary-defined noun referring to a technique of online journalism that has become almost ubiquitous in recent years.


Tuesday, September 16th, 2014

With the ‘Ice Bucket Challenge’ flooding our newsfeeds for the past few weeks, it has been an undeniable success for the charities benefiting from this viral craze.

Millions of people – both celebrities and us normal folk have been throwing buckets of sub-zero water over our heads and nominating our nearest and dearest to do the same.

Friday, August 29th, 2014
Protecting Your Reputation Online

In this digital age, maintaining a positive image is more important than ever. However, one in five small businesses says their entire online strategy focuses on ‘firefighting’ negative messages surrounding their brand.

Wednesday, July 23rd, 2014
New Home for Effective Communication

What a year for us – we have recently moved to larger offices and expanded our operations and services as more and more clients see the benefit of using Effective Communication.

Wednesday, July 23rd, 2014