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Monty the penguin, Christmas fairies and cinematic scenes of World War 1 trenches: Christmas adverts have become the new water-cooler TV. Everyone is talking about ads and, by association, the brands and companies that created them.

Tuesday, November 18th, 2014







1.     @welshrugbyunion

There’s nothing like the official Instagram account of the WRU to get you in the mood for the Autumn Internationals. Follow the squad’s antics and join in with their #IamWales photo campaign. 

Thursday, November 13th, 2014

With Hallowe’en fast approaching, we look at 5 spooky facts you might not have known about Cardiff…


A jealous sailor haunts the toilets in the Rummer Tavern

Tuesday, October 28th, 2014

We are delighted to announce that we have been presented with 3 gold awards at this year's CIPR Cymru Awards.

Read why we won gold for best low budget campaign for our work with RHS Flower Show Cardiff 2014.



Background to the project

Monday, October 27th, 2014

We look back at the projects that gained us nominations for this year's CIPR Cymru PRide Awards


Project Background

Effective Communication was entlisted to support visitor number targets to the 2014 RHS Flower Show, with the secondary message of increasing RHS’ profile and its charity status.


Friday, October 24th, 2014

Here at Effective we have more experience than most of what a difference the National Lottery can make, having worked with Camelot & their winners for ten years. In that time we’ve seen a lot of lives changed for the better and become convinced that our own big wins are just a couple of Lottery tickets away!


Thursday, October 23rd, 2014