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The Listicle – not a running injury or a garden weed, but a dictionary-defined noun referring to a technique of online journalism that has become almost ubiquitous in recent years.


Tuesday, September 16th, 2014

With the ‘Ice Bucket Challenge’ flooding our newsfeeds for the past few weeks, it has been an undeniable success for the charities benefiting from this viral craze.

Millions of people – both celebrities and us normal folk have been throwing buckets of sub-zero water over our heads and nominating our nearest and dearest to do the same.

Friday, August 29th, 2014
Protecting Your Reputation Online

In this digital age, maintaining a positive image is more important than ever. However, one in five small businesses says their entire online strategy focuses on ‘firefighting’ negative messages surrounding their brand.

Wednesday, July 23rd, 2014
New Home for Effective Communication

What a year for us – we have recently moved to larger offices and expanded our operations and services as more and more clients see the benefit of using Effective Communication.

Wednesday, July 23rd, 2014
New Appointments and Promotions for Effective Communication

Effective Communication is continuing to grow; we have extended our digital marketing operation with a new appointment and several key promotions.

Wednesday, July 23rd, 2014
CEO Sleepout Success

More than 80 Cardiff CEOs spent a night under the stars to raise money for good causes back in March as part of the ‘CEO Sleepout’ – including our MD Alastair Milburn. The event aimed to raise awareness of poverty and homelessness, a pressing issue in some areas of South Wales.


Wednesday, July 23rd, 2014